Carlos Filipe Portela was born in Trofa, Portugal and went to the University of Minho in Guimarães, where he studied information systems and obtained his academic degrees in 2007 (Lic), 2009 (MSc) and 2013 (PhD). Filipe Portela holds a PhD in Information Systems and Technologies. He is an integrated researcher at Research Centre ALGORITMI, where he developed his post-doctoral research work on the topic "Pervasive Intelligent Decision Support Systems". His research started in the INTCare R&D project (Intensive Medicine area), then extended to other areas like education, public administration, industry and smart cities. He already has many relevant indexed publications in the main research topics: Knowledge Discovery, Data Science, Gamification, Intelligent Systems and Pervasive Data. He is also (co)organizer of several conferences and workshops, (co) editor of journals and books and reviewer of many indexed journals, books and conferences on these topics. Currently, he is also an Invited Assistant Professor of the Information Systems Department, School of Engineering, University of Minho, Portugal, where he supervises several master students in the areas mentioned above. Filipe Portela found IOTech - Innovation on Technology in 2018. He is the Chief Executive Officer (CEO) and Chief Innovation and Research Officer (CIRO) of IOTech, where he is transferring and applying their scientific knowledge for the benefit of the citizens and companies. In this talk, some real projects about the applicability of AI in Industry and Cities will be presented, showing their benefits and risks. The goal is to put the citizens talking a bit about the sustainability of their actions in the context of society.